Well, your e-commerce store has just begun and is doing well! But still wondering why your e-commerce portal receives cold response, sometimes?? May be your competitor offers something better than you and stands upto customer’s expectations or maybe you have just overlooked on some of the details that advantage the hit rate of your competitor’s website. This can be an awful situation if your portal stands behind despite the sales choices you’ve made. To avoid this, these are ‘must follow’ things that makes your e-commerce different / better than your competitor.

1.    Appeal: The display of your e-commerce store creates a lasting impression on the visitor’s mind. Unnecessary pop-ups and too much of information diverts mind of the visitor. Similarly, a portal with very little information fails to build trust. So, a smart way to create an appeal of the website is, by loading only needed information with concise content and suitable graphics. By this, your e-commerce portal not only looks good but also builds a rapport between the website and the visitor.   

2.    Custom Catalog: There may be times when you see your sales going down even if your portal offers discounts and concession. Because there is no assurance that discounts give productive results. So, a custom catalog is worth using, rather than offering attractive discounts. By using a custom catalog, you do not have to sell the products specifically; instead you could sell two different products and display it as complementary in your catalog. For example, selling iPhone with a headphone.
In this way, the custom catalog works for you every time; as customers believe that
your portal would definitely serve their wants. Within, a custom catalog you can create categories and sub-categories for your products. Custom catalog also allows you to sell your services by giving the benefit of adding your name as a manufacturer. Consequently, a custom catalog is a value addition to your e-commerce portal.  

3.    Bundles & Standards: Interestingly, bundles are added features and can make your e-commerce store different from your competitor. Since, VAR business is highly competitive with a narrow margin sector, a VAR will not think of investing his time in creating a quote that earns low monetary margin. So, in order to maintain the pace of business, Bundle and Standards come handy. A professional e-commerce portal definitely has this service.
VAR dealing in IT hardware product can wrap desktop and antivirus software together to make a combo product. So, a desktop with antivirus software subscription together is a bundle and a single unit.
As a result, VAR’s can create their own bundle SKU, add components with quantity and price to it.

4.    Product Configurator: VARs using product configurator experience positive growth in their sales. Being a reseller, you must know your customers feel important that the configuration of the product must match their expectations. So, providing available configuration to the customers increases the chance of sales closure.
VARs can display the specifications for the product they think their customers should view, thus giving customers a feel that they have more options to finalize their product. It displays a catalog of products with configuration options for customers to choose from.
E.g. the page on your portal may display configurations for a laptop with certain number of options under it. Simultaneously, as a customer selects his choice, he can see the price range varying accordingly.  
In this way, a product configurator in your portal enhances capability and streamlines your e-business.


Your B2B, B2C & B2G e-commerce store is better than any competitor, only when you understand customer’s point of view, and have working plans to improve your portal. Nurturing your e-commerce store with proper constituents yields good returns to you.