Who says that online business slows down after the Christmas season ends? If you think that the peak season is over and that there is nothing you can do to increase demand, it simply means you are unaware of certain strategies that can work to boost post-holiday sales. Yes, the initial demand after Christmas might be slow but you can still increase revenue in the face of stiff competition. For that you got to implement the right sales strategies that customers eagerly await every year. Some of these are discussed below:

Offer Discounts to Customers who purchased During Christmas Sale
Why limit your discount offer only till Christmas day? Why not extend it in the month of January as well?  The point is, attractive discounts in the beginning of New Year can be effective in drawing customers back. So, design a discount strategy that particularly helps to promote repeat business. For instance, you can give special discounts to repeat shoppers who have purchased products during Christmas. This is an excellent customer retention strategy and can work to keep your existing customers loyal to your business. You can also start selling gift cards online to gain new customers. Studies have also shown that gift cards do contribute in increasing sales.

Continue with your Holiday Marketing Campaigns
Well, the Christmas season is over but that does not mean you should stop your marketing campaigns. Many times, the holiday spending frenzy continues even in the month of January. So your marketing campaigns shouldn’t stop or slow down or remain static. In fact with renewed vigor, you should come up with new marketing strategies that delight customers and help promote your products aggressively.

Focus on Mobile E-commerce
With mobile shopping growing by leaps and bounds, offering gifts, discounts, and never-before deals to customers purchasing via mobiles, can also help to increase sales. Mobile shopping is extremely convenient as it provides instant access to information on the go.
Mobile shopping is often an unplanned decision, an instantaneous purchase, which can work in your favor if your ecommerce store is offering the right deal. In other words, you can capitalize on their habit of impulsive buying by advertising the best deals on your ecommerce store. This can encourage them to shop online as often as possible through their mobile devices. In fact, such should be your deals and discounts, that the customer is compelled to make use of mobile often for shopping related reasons.

Use Social Media
Social media has been useful in creating brand identity and to promote business. However to increase post-holiday sales, you can offer special deals to those who are following your website’s twitter account or anyone who ‘Likes’ your website’s Facebook account. Customers who are regularly commenting on Facebook page, or retweeting your tweets are the ones who actually browse and value your social media updates. Such customers certainly deserve special offers, which can also encourage repeat business.

Send ‘Thank You’ Emails
Email marketing, as we know, has long been an effective sales tool. It allows you to promote products to the targeted audience. ‘Thank you’ emails is one such strategy that has been regarded as an untapped gold mine of email marketing.  Send ‘thank you’ emails to customers who have responded positively to your special deals that you had offered during the holiday season.
Sending these mails is a simply way to thank your customers for making the festive season a success. Your ‘thank you’ emails should without fail mention all the offers and special deals that are available in the month of January. Including these details related to discounts and offers is important to encourage repeat business. ‘Thank you’ emails also help to nurture and strengthen relationship with existing customers, which can help to drive business growth in the long run.

Think of Announcing a New Product or Service
This is another strategy that can play a crucial role in attracting new as well as existing customers. Firstly, identify your audience and then accordingly decide to announce a new product. Announcing a new product relevant to your target audience can work wonders to boost sales. Apart from product announcement, you should come up with a killer call-to-action plan that drives customers to buy the product. For instance, ‘the first 100 buyers get 30% discount on the product’ is a good example of call to action that can help you to successfully roll out a new product.