Having a
successful ecommerce site is considered to be a major boon for any business,
big or small. Keeping this in mind, you launch your own ecommerce store with
thousands of products and expect a huge boost in your business revenue in the
coming months. However with the passage of time, to your utter disbelief, you find
hardly any improvement in ecommerce sales.
The decrease
in sales may be because your ecommerce site is plagued with the following
problems:
Your Ecommerce Platform Cannot Handle
a Large Number of Products
The addition
of too many products adversely affects the performance of your ecommerce site. This indicates that the ecommerce platform that you
have chosen for your online business is not scalable. Scalability means your ecommerce
store performs well despite
adding huge number of products or getting too much traffic. A highly scalable ecommerce platform ensures
that your online store will grow smoothly as your business evolves.
So you need
to choose an ecommerce
platform that supports your current business needs and that
scales up with changing needs. All in all, the ecommerce
solution should be able to support any future growth.
Difficulty Navigating through the Site
It is often
said that if you want to improve your conversion rates, make sure that your
website navigation is user friendly. Website navigation that is too cluttered
or too clumsy can drive customers away and cause a huge loss in business
revenue. Your site navigation should be such that the visitor is easily able to
find products with minimum number of clicks, particularly when the website
contains a large number of products. Despite having a large product catalog,
the navigation structure should be such that it groups products into
appropriate categories so that it does not overwhelm your visitors.
Keep in mind
that website navigation significantly affects the visitor experience. For
instance, it is observed that navigation menus with fewer options result in
more sales. So optimizing site
navigation as per your increased content is a crucial step towards improving
sales.
Product Findability Problems
Product
findability problems in large ecommerce stores are becoming increasingly common
as site search functionality is woefully lacking. When a prospect visits your
site, it is important that you give him one-click or quick access to the
products that he wants to view and buy. A good on-site experience plays a crucial
role in improving sales. Auto complete and Autofill are some of the powerful
search tools for your ecommerce site that can accelerate the search process of
your customers by providing suggestions when customers start entering a few
characters into the search box. This prevents customers from typing
misspellings in the search box.
Your Ecommerce Site is not Mobile
Responsive
Ecommerce
site not being mobile responsive could be another reason why you are losing
sales. Bluntly speaking, you are giving an open invitation to competitors to
steal your business. This is because mobile ecommerce is one of the fastest
growing segment, so you simply cannot afford to overlook the potential traffic
that you can get from mobile devices. So if you want immediate improvement in
sales, make sure your ecommerce site is mobile responsive.
Your Site’s Load Time is Slow
Prospects
prefer to visit sites with pages that start loading with almost zero waiting
time. 2 seconds is the threshold for ecommerce website acceptability. However
large websites often suffer from slow loading times, which could actually kill
ecommerce sales and impede growth. To put it simply, if your ecommerce site
doesn’t load quickly, you are likely to lose conversions. There are number of
ways to get rid of bad performance that is impacting ecommerce sales. For
instance, decreasing image size, caching as much as possible through the HTTP
headers, using a content delivery network (CDN) and loading any of your third
party JavaScripts asynchronously are some of the strategies that can help boost
website performance.
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