As we all know, the primary aim of starting an ecommerce site is to improve the business by reaching out to more number of buyers. Besides using the right B2B ecommerce software, conversion is critical to succeed in any online business. Visits not turning into results you need indicates mistakes with the design, layout and functionality of your site.

If you want to increase your online sales, make sure the mistakes given below are not visible on your ecommerce store.

Not Showing Stock Availability
When a visitor lands on the product’s detail page, it is important that the site also shows whether the stock is available or not. Showing the item ‘out of stock’ after the visitor clicks on the ‘Checkout’ button or the ‘Buy Now’ button can be hugely disappointing for the visitor. This can have a negative impact on sales in the long run. So make sure you display either ‘In Stock’ or ‘Out of Stock’ on the page. Also display stock quantity text such as only 3 items on the page.

Linking Product Pages on Home Page to Category Pages
Visit any ecommerce store and you will find that images of the most in-demand products are prominently displayed on the homepage. However clicking on any of these images takes you to category page of that product. Although this practice provides a wider degree of exposure to category pages, it can be annoying for visitors. Visitors who click the product images on homepage would appreciate if they are redirected to product details page. Redirecting to category page can make the visitor lose interest in the product, thereby increasing the chances of losing the sale.

Not Using Pagination for your Ecommerce Site
Avoid using unpagination (infinite scrolling) as it may lead to drop in sales. Limitless scrolling can be perplexing as the visitor may have difficulty in handling such vast amount of information.  Endless scrolling also means that the page will load tons of images, which can make the browser slower and slower and finally crash. Such issues may occur frequently, which in turn will reduce the usability of the site.

Connecting your ecommerce with CRM software for small business is important as it will help you to track sales and access customer information from one place. It will help to monitor buying habits and return patterns of customer and accordingly you can make changes in your business to improve revenue.


On the whole, apart from hiring the right B2C ecommerce services, make sure your site is user friendly so that customers can easily access it and find what they are looking for.