When it comes to improving B2B ordering process and providing real-time price and availability, you can rely on PunchOut. It is a website that is integrated with the procurement system and displays customer specific product data. It offers a personalized shopping experience as the catalog content is customized to meet contract requirements.

Here’s how PunchOut catalog feature can boost your VAR business:

Reduction in Customer Acquisition Costs
When you are offering this feature, acquiring B2B customers becomes much simpler. As a result, the cost associated with convincing a customer to buy your products can dramatically reduce. Less efforts are required to get more and large customers. In fact studies show that, quite a few B2B enterprises are not interested in doing business with VARS who do not provide this feature. So getting contracts of large customers is something you can look forward to, if you are offering PunchOut. All this helps in improving margins and overall revenue.

Increases Retention Rate
With PunchOut Ariba catalog simplifying the purchasing process and offering a user-friendly shopping experience, there is no reason why your customers would go to your competitors. So, one can say that it can help to build customer loyalty and retain more customers. You can expect more repeat business from existing customers which can help to increase sales.

Increases Order Size
As we all know, upselling strategy has long played a crucial role in boosting sales. A PunchOut catalog solution allows you (supplier) to show upsell-related products which can have a huge impact on profitability. You can also load rich content (images, product description and tech specs) and interactive functionality on the PunchOut website, thereby offering an Amazon-like experience for B2B customers. So if you want to up-size your order, make sure you implement this feature for your customers.


On the whole, offering PunchOut Oracle iprocurement catalog system is one of the best practices to improve B2B sales and dramatically boost customer relationships.