More and more B2B companies are persuading their suppliers to support PunchOut catalog.  The reason is simple; interacting with supplier’s site becomes much simpler; Customers such as large corporations do business transactions through their procurement system. PunchOut provides the buyer a golden opportunity to purchase products easily from within their system. It is discussed below:

Here’s why B2B customers are yearning to use PunchOut feature.

Quickly Find Products
With PunchOut catalog solution, searching and navigation becomes very easy. Every customer views his own Contract catalog with pre-negotiated pricing; He get access to the correct product offerings. Customers find products fast with required specs and pricing. As a result, this eliminates the need to browse products that are not under contract. No wonder, it is rightly said that the feature offers a personalized shopping experience for its every customer.

Pre-authenticated Catalog
No username or password is needed to access the PunchOut Ariba catalog.  It is pre-authenticated, so with a single click, the customer is taken directly to the PunchOut site where he can access the contract catalog. In simple words, a single click takes the customer to all the contractual products.  Providing such one click shopping experience makes it easier for customers to purchase products from your online store.

Offers great level of Convenience
With this PunchOut feature, B2B customers can successfully do his transactions without moving out of his procurement system. From accessing the supplier’s site to placing orders, they can easily do it from their system. However, without a PunchOut SciQuest catalog, things can get messier; customer will have to do more work in order to execute the same set of transactions. This can leave the customer frustrated, forcing him to look for other suppliers that help to simplify the process.


Since every B2B buyer’s requirements vary, integrating PunchOut catalog with procurement system can pose few challenges. However, once these issues are resolved, suppliers can expect growth in sales.