So you are doing well with your
Ecommerce business. You have many happy customers. Surely it means successful
business with satisfied clients who love to keep coming back to your store
every time they want to shop.
Most of the businesses begin with the
uphill battle of appealing new customers towards the store to make their first
purchase. However, in the process of building up an e-commerce business, most
savvy business folks neglect the client's journey and satisfaction of existing
customers. Ensuring that the clients are satisfied is crucial for long term
business. Furthermore, in the competitive e-commerce arena, thousands of
similar businesses are targeting the same customers that you have endeavored to
earn. With the growing esteem of E-commerce platform
over the internet, the customers’ online shopping experiences are enhancing.
However, the process to maintain and keep up with the latest developments in
the online e-commerce solutions domain
is getting more complex for online store owners and retailers.
It is proven that it costs more than
five times to market, attract and convert new customers of your e-commerce
store than to encourage repeat business and woo existing customers. What is
your brand doing to keep visitors engaged and make customers coming back for
repeat business? So, if you haven’t considered customer retention as a serious
strategy, then it is time to find out ways to improve customer retention in
E-commerce.
Product delivery: Untimely product
delivery means customer pain. You might sell excellent products with superb
shopping experience; however, all your efforts will go in vain if your customer
has to wait long for receiving her/his orders.
•
Try to minimize the risk of missed
deliveries.
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Choose a loyal and trusted courier
partner for timely deliveries.
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Make sure that your customers get
complete details about the status of their ordered products until they are
delivered safely to their doorstep.
•
Get the packaging right to avoid any
damage.
•
You should offer fast delivery options
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Set and meet your customer’s
expectation
•
You can also add little gifts and
surprises to please your customers
All in all, think about everything you
can think about the delight of customers and making them come back.
Great customer service: - Do you think
that having a well-designed e-commerce website and exclusive product range will
be enough to lure the customers? Besides these, you need to offer great
customer experience. Surely, this will improve customer retention percentage on
your online store.
Here are some ways to offer excellent
customer services:
•
You can find apt B2B
E-commerce software solutions that give your business the robust
capabilities of an enterprise-class B2B E-commerce platform to provide
information-rich and easy shopping experience
•
Improve your email customer service
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Answer customer call
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Perk up your website with efficient
e-commerce conversion optimization strategy
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Offer free and easy returns
•
Provide refundable schemes
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Your customers will be delighted to
have post-purchase emails, event emails, reminder emails. This will add a
personal touch.
•
Keep a record of customer preferences
and buying history to present products accordingly.
•
Keep registration process simple. It
should not be a barrier in their purchase. Make them understand huge benefits
of registration like track orders, receive special discounts and offers easy
repeat purchases.
•
Easy password/account retrieval
Customer loyalty programs: Offering
rewards for loyalty is one of the best options for retaining the existing
customers. When you offer additional value (like points) to customers for
shopping at your store, less are the chances your customers will choose a
competitor for their next purchase. You can develop a loyalty membership option
and reward points. You can also encourage other profitable actions like social
sharing, reviews, and referrals through this.
Customer retention is the future of
E-commerce. It is time to focus on customer retention to sustain in the
competitive E-commerce domain.
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