If you are looking for an easier, faster and more cost effective way to connect with your B2B customers, SAP PunchOut technology is the way to go. In fact, PunchOut will open a wealth of opportunities as far as getting new business is concerned. This technology is convenient for both the buyer as well as the supplier. It offers a more controlled environment for procurement.
In today’s times, whether it is B2B or B2C customer, it is important to give a personalized shopping experience in order to maximize sales. This is easily possible with a SAPPunchOut catalog website that can be designed to cater to their needs and unique preferences.
With PunchOut, you can display an array of brands and products in an appealing manner; offer targeted and relevant recommendations. You can implement some of the most effective marketing strategies for your PunchOut customers which can help to increase upsells and cross-sells. All this can work and take your sales to an altogether new level.
The PunchOut catalog is a unique website created keeping the customer’s requirements in mind. It will always display pre-negotiated products and pricing applicable for that specific customer. In simple terms, the catalog content is personalized as per individual customer needs. So there is no question of browsing through non-contract products and waste time.
Also, SAP PunchOutsolution provides a too easy shopping experience, which can translate into more sales. The user does not go through the normal checkout process. With a single click, the user’s procurement application gets connected to the supplier’s PunchOut catalog. The user gets direct access to his contract catalog. Also, again with a single click, the user can close the PunchOut session, with the shopping cart returning back to the procurement application. Upon receiving the confirmation, a PO is created and electronically sent to the supplier.
On this whole, if you are a value added reseller then offering PunchOut services will definitely make you stand out from the competition, attract large customers and increase sales.