Custom Price List
Every B2B customer will demand a special pricing as far as purchasing products is concerned. In other words, no two B2B customers will have the same pricing. Keeping this in mind, your B2B ecommerce software should allow you to create unique price list for every B2B customer. Whether it is assigning discounts or minimum order quantity to any specific B2B customer, you shouldn’t face any issue whatsoever. Thus, you can decide the prices and discounts for every customer.

Easy Ordering
Whether it is viewing order history, reordering the same products or checking order status, your B2B ecommerce should offer everything to make your customer’s checkout process simple. Simple ordering is critical to drive online sales. One-click reorder is an important feature found in various ecommerce platforms.

Marketing Tools
In today’s times, having a website alone isn’t enough to increase business. Marketing is equally important to succeed in your online venture. So make sure your B2B ecommerce platform comes with a range of marketing tools that will help to grow your business. For instance, the software should allow you to send promotional mails to prospective customers. There should be no need to buy a separate email marketing software once you have purchased the platform.

Responsive
Today’s B2B customers prefer to shop online via a variety of devices including smartphones and tablets. So make sure the ecommerce platform you choose allows you to create responsive sites. This means irrespective of the device the customer chooses to open your store, it will look amazing. Without a responsive design, you will have a hard time converting prospects into customers.

Real Time Inventory Updates
The product information that is displayed on your store should be up-to date to the last minute. As a B2B ecommerce store owner, you shouldn’t face a situation wherein a customer orders a product and later the customer is informed that the product is out-of-stock. To avoid such a situation, make sure the supplier to whom you are connected to, provides you with real time inventory updates.
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