As a B2B
customer, have you ever thought of simplifying your purchasing process from
your suppliers? Are you find it time-consuming to conduct day-to-day
transactions with your supplier? Looking for a better way to optimize your
purchasing process? Are you not comfortable using CIF catalog? PunchOut catalog is the answer to address all your issues. It is a protocol that will enable you to purchase products effortlessly.
The protocol has made things simpler as far as placing orders in the B2B environment is concerned. The protocol is designed to eliminate all the hassles associated with CIF catalog. It has become so popular in the B2B sphere that customers are not ready to hold any business talk unless suppliers give the assurance that they will offer PunchOut. The protocol has paved the way for easier transactions that was utmost needed in the B2B environment.
As we all know, B2B customers conduct transactions via their procurement system. PunchOut catalog integration allows customers to connect their procurement system with the supplier’s contract catalog. Also, the technology is such that customers don’t have to remember any kind of username and password session. Just a simple click from the procurement system allows them to view their pre-approved contract catalog located on the supplier’s site.
With PunchOut, customers no longer have to load the file into their procurement application to view its contents. Since the protocol is designed to connect electronically, any changes in the contract catalog are automatically updated in real-time and visible to the customer instantly. Real-time visibility of price and availability is the reason behind the massive popularity of this protocol.
From the supplier’s perspective, any changes in PunchOut catalog, be it big or small, can be done easily. It is never a time-consuming activity. Hence, there is little doubt that the introduction of this protocol will lead to efficiency and increase in productivity. Also, since customers always have access to the up-to-date catalog content, there is no question of customers placing incorrect orders.
Just imagine, a customer placing an order and is later informed that the order is incorrect since the pricing is wrong. Such issues can frustrate customers to no end. However, customers will never face ordering errors since the PunchOut catalog is accessible always in real-time.
Customers no longer have the tedious task of browsing through non-contract products since they have access to the contract catalog only. As a result, they are able to place orders in a minimum amount of time. Moreover, after closing out the PunchOut session, the cart returns back to the procurement application. The cart is then routed to the higher authority for approval.
Also, PunchOut catalog solution gives customers Amazon-like shopping experience. Customers don’t have to view the boring line item list commonly associated with CIF catalog. PunchOut gives the flexibility to display special offers, discounts, upsells/cross-sells, which can work wonders to boost B2B business. On the whole, if B2B customers want to end the CIF catalog nightmare, it is imperative that they request their suppliers to offer a PunchOut enabled site.
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