The VAR market has become increasingly competitive in the digital sphere as more and more custom eCommerce store for VARs are being created to sell products and services online. Furthermore, this suggests that margins will continue falling sharply, which would have a devastating effect on the profitability of reseller businesses. It will be quite challenging to establish oneself as a formidable competitor in the industry unless you can provide a comprehensive yet client-focused selection of products and services. Intuitive, strong, and distinctive, custom catalogs, bundles, and standards are indispensable additions to design eCommerce store successfully.


Upload your specialty products and services

If some of your products don't make their way to clients via the distributors mapped to your consolidated catalog, a custom catalog might help you connect with such vendors. In addition, you can make changes to the custom SKUs, such as adding categories, subcategories, or manufacturer information. If, for instance, you are handling everything from start to finish, you can list yourself as the manufacturer and follow the process from the beginning.


Rich content from Etilize

By connecting your online store template with Etilize's rich content in places where it is offered, you can provide your consumers instantaneous access to a wealth of information, including photographs, comparisons, and technical specifications. Not only does this make your Custom Catalog look more robust, but it also ensures that it is consistent with the VAR taxonomy that is widely used.


Configure Bundles and Standards

Adding your Standards and Bundles to your online custom eCommerce store will do wonders for your bottom line. In reality, you are free to design your own pre-configured, individualized bundles and standards and set your prices for them or set prices based on the prices of the individual components. Any goods or services from your consolidated catalog, tailored catalog, contract catalog, or any combination thereof can be added to the package.


Online Viewing for quotes and purchase

Because of the digitization of your Custom Catalogs, Bundles, and Standards, they may now be made immediately available to the sales quoting department in the back office. Therefore, your sales agent will be able to use the Custom Catalog to search for and add products to their cart. Your clients have the same convenient online access to pricing info, quote requests, and order placements that you do. In either case, it increases your odds of making a sale.


A top-notch custom eCommerce software for VARs will support the configuration of Custom Catalog, Bundles, and Standards into your branded e-store, thereby making it possible for you to meet each and all needs of your customers.