If an eCommerce store builder has any of the following features, you are using the best eCommerce store builder software, as you should be aware of this.


1.Responsive and mobile-friendly design: More and more people are using their smartphones to browse the internet.Statista.com says that mobile devices account for 53.9 percent of retail e-commerce sales in the United States.Your website must be optimized for mobile viewing because more than half of all internet traffic now comes from mobile devices.


A website that is mobile-friendly is designed and optimized so that every visitor, regardless of their mobile device, can use all of the website's features. This includes the features of the website:


Easy to navigate – menus on mobile devices have limited space, so they must be easy to navigate with a finger Avoids using Flash – Flash-based content is not mobile-friendly; Loads quickly – this is especially important for visitors who use mobile networks and mobile devices.

 

Easy to read – mobile phone screens are one-fifth the size of desktop computer screens.If you want to use animations, think about using HTML 2 or other technologies. High-quality images and videos Including high-quality images and videos on your website helps you professionally promote your goods and services and makes the website easier to use. To sell products online, your website should be responsive.


Additionally, new marketing strategies are required as the average consumer's attention span decreases. What seems to be a growing trend on the Internet? Videos of items.Video is one of the most important selling elements on an e-commerce website because 73% of visitors who watch product videos will buy, and 71% of buyers prefer video over other marketing content.

Try taking high-quality photos and videos from a variety of angles to help your audience visualize the products. Don't worry if you can't afford to hire a professional; Hubspot has a tutorial on how to take high-quality product photos with your smartphone. For professional headshots and product photography, I adore the iPhone's portrait mode. Have fun and try something new!


Keep in mind that large graphic sizes can result in pages that load slowly.More than half of website visitors expect a page to load in less than two seconds, according to survey results. Using image and page performance optimization techniques, this problem can be avoided.Find out more about how to speed up your WordPress website. WorksLeader online store builder will make it easy for you to set up your site.


3.Product filtering, search, and navigation that are easy to use. If customers can't find what they're looking for quickly, the game is over. The simplicity of an e-commerce website's navigation is its primary objective.If your website offers a wide range of menu options, extensive search capabilities, and product filtering, customers will spend longer on it.

Navigation: Any e-commerce user experience design must include menus that are easy to use and let customers browse product categories.

Customers can search for and filter products based on a variety of parameters (if applicable) by making use of the search functionality. Try including a search box in your website's header and footer.


Product Filtering: To make it easier for customers to find what they're looking for, add product filters.The following are some of the most frequently used filtering options:

Type of product (e.g.women's, men's, shirts, pants, shoes, and accessories) Price range Color Size Brands Ratings: The golden rule of good navigation is that your customers shouldn't think too much about how to get there.In the long run, you will be rewarded by making their lives a little easier.


4.FAQ section Because basic questions can be answered by simply browsing the FAQ page, creating a FAQ page saves time for both the customer and your business. The FAQ page ought to include contact information, shipping and return policies, and orders.

In addition, improving your website's reputation among site visitors is made easier by providing responses to frequently asked questions.If a customer has faith in the business, they are more likely to make a purchase.Make the most of every chance to demonstrate your authority.


Last but not least, include a link to your FAQ page in the footer or main menu for quick access.


5.Attractive product descriptions: The most effective descriptions directly address your target audience.How do they communicate, what are their interests, and are they more outgoing or reserved?When writing your product description, use this information.

In addition, customers are able to visualize themselves utilizing the products in their daily lives thanks to vivid descriptions. The desire that consumers have to own something has a significant impact on their decision to buy. Read this Wix post on how to write a product description that sells for more information. Give your creative juices a chance!


Do you want to create a WorksLeader online store? A quick checklist to get you started is as follows:

Make your domain name secure.


Choose the most suitable eCommerce platform for your requirements. Understand your needs and accordingly pick the right software.

Choose where to host: There are some platforms that provide their own hosting with a wide range of features and prices. Siteground is our recommendation for WordPress. WorksLeader owns its own server.


Set up your system for processing credit cards: Typically, your own merchant account or a payment gateway account like PayPal, Stripe, Clover, etc. are used to accept credit card payments.


Make a list of all your products with descriptions and categories for filtering them.

Video and photograph your products in high quality.

Choose a theme for your website or hire a professional to make one for you. There are a wide range of website themes available on the majority of e-commerce platforms, such as WordPress.


Determine the overall navigation, structure, design, and user experience (UX) of the website.

Design and construct the e-commerce website.