Value-added resellers (VARs) hold great importance for they deliver manufactured products from top brands straight to consumers. They play a crucial role in connecting manufacturers, distributors, vendors, and suppliers with end-users. To thrive in this competitive environment, VARs must adopt convincing eCommerce tactics that not only attract customers but also add significant value to their offerings.

1. Embrace a Robust Online Presence

In the digital era, a compelling online presence is a necessity. VARs who want to build a VAR eCommerce store should invest in user-friendly websites that showcase their products and services effectively. A well-designed and informative website serves as the virtual storefront, providing potential customers with a glimpse into the VAR's capabilities and offerings.

2. Leverage Content Marketing

Content is king, and for good reason. VARs can establish themselves as industry experts by creating and sharing valuable content. This can include blog posts, whitepapers, and how-to guides that address common pain points of their target audience. By offering valuable insights, VARs not only position themselves as thought leaders but also build trust with potential customers. A well-designed and informative website serves as the virtual storefront, providing potential customers with a glimpse into the VAR's capabilities and offerings.

3. Implement a Seamless Customer Experience

To build an eCommerce platform, first choose the right provider. From the moment a customer lands on the website to the completion of a purchase, every interaction should be seamless. Implementing an intuitive and easy-to-navigate interface, along with secure payment gateways, ensures a positive customer experience. VARs should prioritize user-centric design to reduce friction and enhance customer satisfaction.

4. Personalized Marketing Strategies

Tailoring marketing efforts to the specific needs and preferences of individual customers can significantly boost engagement and conversions. Implementing personalized email campaigns, targeted promotions, and product recommendations based on customer behavior can enhance the overall shopping experience and increase the likelihood of repeat business.

5. Emphasize Value-Added Services

While you plan to build an online store, don't forget to develop your value-added services. As the name suggests, value-added resellers should focus on delivering more than just products. Offering additional services such as technical support, training programs, and customization options can set VARs apart from competitors. These value-added services not only enhance the customer experience but also contribute to long-term customer loyalty.

6. Let Consumers place Order via their Smartphones

In an era where mobile devices dominate online activities, VARs must ensure that their eCommerce platforms are optimized for mobile use. A mobile-responsive website ensures that customers can seamlessly browse and make purchases from their smartphones or tablets, enhancing accessibility and expanding the potential customer base.

7. Publish engaging content on Social Media

Build an eCommerce store but don't hesitate to market it through social channels. Social media platforms are powerful tools for engaging with customers and expanding reach. VARs should actively maintain a presence on platforms relevant to their target audience, sharing industry updates, product highlights, and engaging content. This not only helps build brand awareness but also provides a channel for direct communication with customers.

For value-added resellers to succeed in the eCommerce space, a multi-faceted approach is essential. By combining a strong online presence, personalized marketing, and a focus on customer experience, VARs can not only attract new customers but also retain existing ones. Staying adaptable and continuously evolving in response to market trends will position VARs as leaders in the competitive world of eCommerce.