People who are about to launch their ecommerce site or have just started their online business have some common misconceptions or myths about ecommerce. Although startup cost of online business is lower than that of a brick and mortar store, running an ecommerce store is definitely not a cake walk. Making money in ecommerce is no easy job and a whole lot of planning, strategizing, dedication, and hard work plays a key role in starting and running an ecommerce business in a highly competitive market.

Here are top 5 ecommerce myths that need to be dispelled at the earliest:

Myth 1: Automatic Traffic is Guaranteed Once you Start your Ecommerce Site
Fact 1: Starting an ecommerce store is not the same as being successful in online business. Similar to a brick and mortar store, you need to implement an effective marketing strategy for your ecommerce in order to attract visitors. For instance through blogging, email marketing and social media sites, you can generate more traffic for your ecommerce store.
Another important thing is that you need to implement an appropriate SEO strategy so as to improve your website’s search engine rankings. Getting high search engine visibility is critical to get more number of visitors to your website.

Myth 2: Low Pricing Strategy is the Key to Attract Visitors
Fact 2: Affordable pricing alone is not responsible for influencing customer’s buying decision. A good shopping experience also matter a great deal. For instance, you might be offering products at a reasonable price but if the site is not user friendly (poor navigation, content not easy to read, slow loading time), it can drive customers away from your site.

Myth 3: Ecommerce Platform does not Matter when Venturing into Online Business
Fact 3: This is another important myth that has to debunked at the earliest. The platform you choose will play a very important role in the success of your online business. Choosing the wrong platform can cause unnecessary problems such as slow page loads and will make your online venture a bad experience.
Platforms with enterprise edition are designed for large scale business. So if you have some huge plans to start your ecommerce business then only go for the enterprise version. However, in case you are new to ecommerce and want to keep things simple then accordingly choose an appropriate ecommerce solution. Small businesses commonly use PayPal payment buttons to sell products online.

People who have plans of growing their startups into a large business should opt for a highly robust scalable ecommerce platform. Scalability ensures that your ecommerce solution will grow as your business needs increase with time. A scalable platform is able to handle high traffic and large number of products without compromising on the website’s performance.

Myth 4: Online Inventory Management is a tedious job
Fact 4: Whether you want to update or upload inventory or even track orders, it can be easily done using different software modules. Also, quite a few ecommerce platforms come with a built-in inventory management software that allow you to manage your inventory efficiently. Moreover your ecommerce store integrated with third party inventory management software can enable you to have full control over your stock. For instance, the integration allows automatic updates of available quantities on the E-store as well as provide inventory reports in real time.

Myth 5: Prior business experience is not important when running an Ecommerce Store

Fact 5: Experience, drive and sound business acumen are extremely important to succeed in any enterprise and ecommerce is no different. You might not be knowing the technical aspect of ecommerce but a prior business experience can go a long way in making you successful in your ecommerce business. For instance, entrepreneurs always come up with a comprehensive strategy plan in order to generate continuous stream of revenue from their ecommerce business. So if you have past business experience, it can certainly be used to your advantage to make your online business profitable.