No matter what type of ecommerce platform you are using, if you aren’t using a CRM, believe me you are making a big mistake. This is because a CRM system that allows you to store data centrally and present it in an easy-to-follow format can make it easier to do your online business. It can play a very important role to attract, nurture and retain customers.

Here’s how this software tool can improve your online business.

Convert Abandoned Carts into Sales Opportunities
A recent study has shown that shopping cart abandonment is a major issue among online retailers. A CRM system connected to your site helps to gather information about open carts. Information from CRM system for small business and large enterprises, can be filtered to get data about abandoned cart. You can access this information and then decide what follow-up strategy can be decided so as to convert it to a sale. For instance, you can make a call or send an email to encourage conversion.

Allows your Sales Team to Focus on Selling
If you want your sales team to spend a major part of their time in selling, then using a CRM is a must. This software tool makes it easier for your sales team to manage your leads, opportunities and customers. It helps them to prioritize their tasks and activities. As a result, they can spend more time on their main task, which is selling. They are able to focus on key prospects, handle more number of customers and close more deals.

Know what your Customers Really Need
CRM’s tracking tools help you to give a better understanding of what your guests and customers do on your store. For instance, you can track their buying behavior and shopping patterns and accordingly decide the most effective strategy to improve conversions. These tracking tools can also tell the least and most popular products on your site.


Overall, apart from choosing the right B2C or B2B ecommerce platform, make sure to get a CRM solution that is tailored to suit your business needs.