If you are looking for an ecommerce platform to start and effectively manage your online business, make sure you choose one that comes with customization options. The growing popularity of some of the most commonly used ecommerce solutions is mainly because they are infinitely customizable.
Here’s why using a customized Ecommerce platform is the need of the hour:

Increase in Sales
A custom solution will allow you to design the site the way you want; showcase the products in the best possible way and moreover you can make your checkout process easier. In short, you can add new features and functionalities into your site so as to make your online business stand out. All this can give your visitors and customers a unique shopping experience which can help in increasing conversion rate.

Integrates Easily with your Existing System
In the long run, you may want to use a CRM system forsmall business or large enterprise to get a better understanding of customer needs. Standalone CRM or other non-integrated system can lead to double entry and data entry errors. So in order to avoid these time consuming activities, it is imperative that the software tools integrate with each other perfectly. Integration issues are unlikely to occur if you are using a customized ecommerce platform. You can easily connect your custom site with third-party tools such as CRM and ERP system. This is one of the major advantages of custom development which ensures seamless flow of data between different systems.

SEO Tailored to your Business Needs

Choosing an SEO friendly platform is critical to ensure that your store ranks higher on search engines. Most Online ecommerce solution packages come with the most basic SEO features that have lot of limitations. For instance, generic SEO features might not allow you choose different keywords for header tags and page URLs. Customizing page URLs as per the requirement is also not possible. So in order to overcome these limitations go for a customized ecommerce platform. Such platforms come with SEO capabilities that can tailored to meet your online business.