Many entrepreneurs start a dropshipping business in order to reduce operational costs associated with running an online store. With the availability of dropship automation software, it has now become much easier to run and manage a dropshipping business. However, growing a dropshipping business cannot happen overnight. Apart from choosing the right dropship suppliers, you have to develop and implement the right strategies over a period of time to acquire new customers and grow sales.

Smart Tactics to Boost your Dropship Business

Share Valuable Content

According to Demand Metric, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. So if you are serious about attracting customers to your Online drop shipping business, you simply cannot ignore content marketing. It essentially means generating top quality content and then promoting it through various channels. So make sure you create share valuable content pertaining to your business through blogs, e-books, infographics, photos, videos etc.
When you create and publish targeted blog post, it enables you to establish a relationship and build trust with your prospects. Moreover, the right content will boost your site’s ranking, which will give your customers the chance of finding you easily. So publish high-quality content on your site to drive relevant traffic to your dropshipping business.

Social Media

Social media is an effective marketing channel that you can utilize to promote your dropshipping store. A lot of your prospects use Facebook, Twitter, and Instagram. So if you want your potential customers to notice your dropshipping business, it is important that you have a solid social media marketing plan in place. You can create your own page for your dropshipping business on these social media sites.
Post frequently on social media and moreover ensure that your social media posts are informative, entertaining, unique and compelling to the audience. Give them a reason to visit your dropship store. You can use your social media page to pitch your Dropship products and offer discount coupons to grab your customer’s attention. You can also use relevant hashtags to increase visibility in social media spheres.

Upselling/Cross-selling

Want to increase your dropship revenue? Well, the first thing that you need to do is boost the average order value. If you are not upselling/cross-selling to your customers, you are definitely missing a good opportunity to earn higher revenue. Studies have shown that these sales techniques drive up to 30% of your e-commerce revenue. Upselling /cross-selling means more purchases per customer. This translates into higher growth in transaction volume and business. So choose an e-commerce platform that allows you to display relevant upsell/cross-sell products depending upon the customer’s purchase history.

Deliver Excellent Customer Service

When you are into drop shipping business, it eliminates the need to hold physical inventory or handle order fulfillment. However, there are times when your customers complain about low-quality packaging and botched shipment. Although it is not your fault, you have to take responsibility and handle the scenario in the best possible way. Customer service can play a major role in the growth of your dropshipping business. Good customer service means it is imperative to exhibit a customer-friendly attitude. If you do not pay attention or address customer complaints properly, it can destroy the reputation of your dropshipping business. So make sure you provide exceptional customer service and handle all their inquiries quickly, in a friendly manner.

Build an Email List

Building an email list is important to communicate and build a relationship with your potential customers. In order to collect email addresses of leads that visit your website, what better way than using email popups. Email popups are considered to be highly effective in capturing lead information. A better option is to offer an irresistible incentive in your email popup. For instance, an incentive such as “Get 25% off on your Next Order’ will encourage visitors to subscribe. You can then send a series of emails to nurture and engage those leads with your dropshipping business.