Every business – big or small, want to increase their sales. This is not possible unless the product catalog is maintained properly. As we all know, a catalog displays products on store that ever business is offering. All your marketing efforts would go waste if you don’t have a proper mechanism to manage your catalog efficiently.

Catalog Management
Whenever a potential customer visits your site, the first thing that he notices is the different products and services that you are offering. However, if your catalog is not formatted properly, your visitors will not get any insights about exactly what you are offering. When prospects upon visiting your site, cannot understand what you are offering, why would they purchase? Simply put, a poorly managed catalog will lower your sales considerably and take your business down the drain.
An Ecommerce product catalog is the most fundamental aspect of any online business. It is the foundation on which you run your ecommerce efficiently. Often considered as the bread and butter of any online store, it can go a long way in maximizing the sales of your business.

Updated Catalog – Key to Boost your Business
It goes without saying that you have to manage large amount of product data when running an online store. Some of the tasks associated with catalog maintenance include updating product data on a regular basis, uploading product images etc. All these activities are critical to keep your catalog up to date. If your catalog doesn’t show precise and correct information, don’t expect your business to grow.
The way you design your catalog can play a key role in the growth of your online business. While designing your catalog, proper classification of products is necessary so that online consumers can easily browse and find out what they are looking for.

Catalog Management Services
You can also take the help of third-party Ecommerce catalog management service to keep your catalog up to date so that you can focus on your core activities to improve your bottom line. Catalog maintenance can be a tedious task, hence instead of using your internal resources, taking assistance from third-party services is a better option.
Also, your store catalog should provide all the information necessary to buy a product. For instance, you cannot sell online products without displaying any product images. So ensure that your catalog provides accurate & in-depth product information such as images, technical specifications, short & long description etc.

Custom Catalog
In case, you are not buying from any distributor and selling your own products, go for Ecommerce custom catalog. You can create custom bundles or add your own services and sell it via custom catalog. A custom catalog gives resellers the flexibility to showcase custom solutions that are in great demand.
There are many resellers who actually do not create any aggregated catalog and fully depend on custom catalog to run their business. Many resellers are not connected to any resellers, yet their business flourish. This happens due to custom catalog that gives them the opportunity to sell what they want.
It is observed that quite a few resellers have a hard time gathering content for their catalog. Hiring professional photographer to get product images or writing product descriptions, technical specifications etc., can make catalog creation process a very time-consuming activity. Just imagine, if you have inventory of thousands of products. Won’t it take months to create a product catalog?

Rich Content for Online Catalog
In such circumstances, you can also think of partnering with Etilize and IceCat that provide Rich content for ecommerce sites. These content service providers will make your website complete with rich content. They have all the product data you need to make your website informative and visually appealing. Moreover, this will allow you to focus on core business activities that help to increases sales. So whether you want technical specifications or multiple images of a product, you can completely rely on these rich content providers.

SEO for Online Catalog
Also, if you want to bring traffic to your site, it is important that your online catalog has all the keywords that consumers would be searching online. A keyword-rich catalog can work wonders to make your online store more visible on various search engines like Google, Yahoo etc. Also, ensure that your catalog provides an engaging user experience and allows users to easily search products they are looking for. When you are providing updated product information that is accurate to the T, there is no reason why your business shouldn’t succeed.
On the whole, you have to be very careful when it comes to creating a product catalog for your ecommerce business. The more detailed the product information, greater will be chances of purchase. Keep in mind that an online catalog should provide highest standards of quality information. Only then you can expect your business to reach great heights in the coming years.