If you want to create your own visually appealing fully-featured online store, it is important to choose an appropriate ecommerce website builder. The platform you decide to buy should have everything you need to launch your own online business and sell online.
Following are the factors to consider before you decide to buy an ecommerce platform:
Flexibility to Customize Templates
Having a range of professional-looking templates should not be the sole criteria for selecting a B2C and B2B ecommerce solution. Every template should be easily customizable as per your requirements. You need to design your ecommerce store in such a way that it matches your company’s brand image.
If you cannot make your online store the way you want to, it doesn’t make sense to select that website builder. So if you want to customize the design and content of your store as per your needs, make sure the website template has theme settings that will enable you to customize the appearance of every page on your website. This includes the color scheme, fonts, logo etc., of your store.
Easy to Add Products to your Website
Be it adding product description or uploading product photos, it should be a hassle-free job. To Build an ecommerce store, you simply don’t want to waste time by adding products manually one at a time. To speed up this process, many ecommerce platforms should come with bulk-import functionality that will allow you to quickly add all products at once from an Excel file. Editing product information or updating online catalog should be a breeze.
Get Easy Access to Rich Content
As you know, product descriptions and photos on your site play a key role in improving the revenue of your online business. Now, it can get tedious if you click photos or write descriptions of each and every product that you sell, particularly when you are offering thousands of products. A better option is to strike business partnership with ecommerce rich content providers such as Etilize and IceCat that will provide high quality product information for your website.
Check whether the ecommerce platform you have picked, has partnership with Etilize or IceCat. This will make it easier for you to access rich content for your store.
Uncluttered Admin Interface
If the admin interface is messy, it can cause a lot of inconvenience and make it very difficult for you to manage your online business. Entrepreneurs launch their own online store to simplify their business operations. However, with cluttered backend interface, you will have a hard time running your business.
Whenever deciding to use an Ecommerce software, ensure that the back-end admin interface is clean and straightforward. Having a pretty intuitive and user-friendly admin interface is critical to manage your business in the most efficient manner.
Keep in mind that backend admin interface of any ecommerce platform is designed to give you full control over various aspects of your online store. Hence, choose an ecommerce solution that comes with an easy-to-use admin interface.
Cloud-based Application
You want to start your ecommerce business without installing any additional software or hardware. Right? For this to happen, you have to choose ecommerce solution that has been specifically designed for cloud environment. This eliminates the need to use dedicated servers that are much more difficult to manage. The cloud service provider takes care of everything from server maintenance to software upgrades.
Launch a Responsive Store
With the number of mobile shoppers increasing with each passing day, starting a responsive store is extremely important to succeed online. This will allow your online consumers to view your site from their mobile devices (smartphones, tablets, etc.). Your online business is unlikely to survive if you are not offering a responsive website to your online consumers. So ensure that the ecommerce templates are responsive, which will provide an optimal viewing experience on any mobile device.
Optimal Website Speed
Slow loading speed has shown to reduce online sales, in turn hurting the bottom line. So if your online store is taking a long time to fully display the content on a specific page, it is cause of great concern. So ensure that your website loads fast, which will boost ranking in search engines and increase sales.
An easy way to start your online business is to select dropshipping suppliers. Dropshipping completely eliminates the need to hold inventory or ship orders. Ecommerce dropshipping suppliers will allow you start your online store with minimum investment.