Are you fed up with entering data twice? Want to coordinate your ecommerce with backend systems such as accounting, inventory, etc? Want to improve operational efficiency? Want to provide better service to your customers? If yes, implement ecommerce integration and ensure smooth functioning of your processes.
The Woes of Disparate Systems
Using an ecommerce platform as a solitary module comes with plenty of disadvantages.
When you choose an ecommerce solution that doesn't interact with the rest of the business systems, expect a lot of manual work.
For instance, your ecommerce system will have its own reports. Let's assume you are using QuickBooks to meet your accounting needs. Now without QuickBooks ecommerce integration, it will be difficult to keep track of reports that are generated from both the systems.
You will have to hire employees specifically for reconciling those reports. This means bearing expenses for hiring additional staff.
If this was not enough, your team will spend endless hours in manually transferring information from your ecommerce back-office to other business systems like CRM, ERP, etc.
Too much manual activity will significantly slow down the pace of work. For instance, since backend ecommerce and warehouse management software are not integrated, it will increase the chances of errors and inefficiency. This will subsequently increase the cost of order processing.
Now, do you want your team to waste their time in such manual tasks or focus on other important activities that matter most?
If your aim is to close more sales and increase business revenue then it is very imperative to free your team from rekeying of information.
Also, disconnected ecommerce and inventory management software means consumers will not have real time information about product availability. This means consumers can order products that are actually not available.
Maintaining information separately makes it impossible for customer support to give a satisfactory reply. This is because customer support has no access to the latest information. Information is spread across various departments, making it virtually impossible to get updated information.
When data is available at one location in real-time, your staff is equipped to provide better customer care. Faster response rate and higher customer satisfaction levels are guaranteed with an integrated solution.
Integration can be a time-consuming activity when the ecommerce platform doesn't have built-in capabilities to integrate. One way to resolve this issue would be to choose an ecommerce that comes with pre-built integrations to a range of software applications.
Integrating Systems - Need of the Hour
Using integrated systems that support bi-directional flow of data is the need of the hour. For instance, Salesforce CRM integration  with ecommerce gives a 360 degree of customers. This will give you a better understanding of your customers, in turn helping to boost sales.
An integrated system ensures synchronization between systems. This means any data changes in one system will be automatically updated in the other system.
Ecommerce platform integrated with the rest of the platform will give you accurate and consistent data across all your enterprise and sales channels. So whether you sell on marketplaces or your own store, your customers - no matter where they visit - will get access to up-to-date catalog.
Integration Boosts Efficiency
Every organization should focus on sales opportunities and not on administrative tasks. Autotask PSA integration  with ecommerce will make your sales team more efficient, which in turn will have a positive impact on business.
Setting up an ecommerce system and running it as a standalone system is never a sensible option. Ensuring automatic transfer of data between your ecommerce and other business applications will improve efficiency and save time and money.
Get Control over your Business
Another advantage of using an integrated system is that you have complete control over your business.
Information from different departments is integrated into one system. There is effective communication between internal teams. Thus, you can track and manage your business operations from one location.
Eliminate Data Redundancy
Those facing problems of data redundancy and errors must implement ecommerce integration. This is because when you integrate systems it frees you from entering the same data once again.

With integration, all your business-related information is available in one place. Moreover, it significantly reduces manual activity, which in turn saves a lot of time and money.