Planning to launch your B2B ecommerce store?

Well, that's a great idea because according to Forrester 68% of buyers show interest in making purchases online. This clearly suggests that starting a B2B online store is a good business proposition. 
However, you risk of losing business if your online store fails in offering exclusive customer
engagement.

Here's why your ecommerce store should have essential features:

1. To Meet Buyer's Expectations

Want to connect with your B2B buyers? If yes, then the first thing that you should do is meet your buyer's expectations as far as shopping is concerned.Before you Launch your B2B Ecommerce store, it needs to have certain set of features so that buyers can convieniently place orders online. B2B buyer expectations are evolving, hence ensure that your eCommerce platform is equipped to simplify the B2B buyer journey.
For instance, in a study 60% of B2B buyers have confirmed that mobile eCommerce played a central role in their recent purchase. So to boost conversions, ensure that your B2B eCommerce platform is responsive, making it easily viewable on any mobile device.

2. To Improve your Buyer's Shopping Experience

If you want to Sell products online to your B2B customers, it is imperative to improve
their buying experience. Features like simplified reordering based on past purchases, ability to order in bulk, volume discounts, etc., need to be incorporated in your B2B ecommerce platform to make their buying experience more enjoyable.
If you keep the B2B buying process simple, you can certainly expect more conversions and greater sales. Since you are dealing with B2B customers make sure you offer payment options like Net 15/30/60. This option gives B2B buyers the flexibility to make full payments within 15, 30 or 60 days.
According to one study, around 75% of B2B buyers want a personalized shopping experience that match their needs. In another study, over 2/3rd B2B customers expect Amazon-like shopping experience.
This clearly suggests that ecommerce personalization has to be kept in mind before launching a B2B store. Consider this: you want to Sell office supplies on your ecommerce store. In order to attract B2B customers, you need to offer personalization by displaying customer-specific catalogs and pricing.

3. To Boost Conversions

An enhanced shopping experience in the B2B environment is one of the best ways to attract and retain customers.When your B2B ecommerce platform is equipped with essential features, you can actually lure online consumers away from your competitors. This can definitely help to increase conversions and overall profits.
For instance, say you have launched a B2B Office supplies store online. From browsing the online catalog to completing the purchasing process, you have to keep things as easy as possible to boost conversions. Easy navigation is another must-have feature in your B2B ecommerce platform.
Moreover, you need to display awesome product content and offer parametric search capabilities to easily locate products. All these functionalities provide convenience and boost conversions and customer loyalty.

4. To Beat the Competition

In order to get a competitive advantage, it is necessary that your B2B ecommerce platform has features that provides an exceptional user experience.Whether it is to expand your brand presence or increase revenue, having the right B2B ecommerce platform is the key.

All in all, if you want your company to standout, increase your business reach and stay ahead of the competition, make sure you offer the best B2B ecommerce site experience. On the whole, if your online store doesn't have basic set of features, you will face a lot of trouble in making your business successful. So make sure you launch a fully-featured store that does not leave online consumers frustrated while making a purchase.