While buying an ecommerce platform, one simply cannot ignore its backend features. It is observed that buyers show a lot of interest in front-end features of an ecommerce solution but hardly give any importance to its backend functionality. However, the backend tools actually help in managing your website effectively.

Here are some of the back-end features that your Ecommerce software solution should offer:

Sitemap
A sitemap is a file that stores information related to the URLs (web pages) on your website. Having a sitemap is extremely important as it allows search engines such as Google to get a better understanding of your website content while crawling it. A sitemap ensures that every page on your site is available for crawling. In other words, all the web pages on your site will be indexed, which is crucial to get higher rankings.

Dashboard
A dashboard gives an overview of important aspects of your site. It provides relevant site information that helps you to analyze your sales performance. It gives you a quick view on the total number of sales in a specified duration. So having a dashboard at your Ecommerce platform backend is a must so that you can easily access information that matters you the most.

Store Management
This is one ‘must-have’ feature without which you simply cannot run your online store effectively. The store management feature allows you to update your categories, subcategories and products as and when required. So whether you want to change the product description or update the categories subcategories of your online store, it can be easily done using this backend feature.

Reporting
The reporting feature allows you to generate a wide range of reports that helps you to keep track of your team and more importantly analyze your business performance. To be more precise, it give you a clear picture about how your ecommerce store is working.