Offer Conversational Commerce Capabilities

Many online businesses offer conversational commerce, an innovative way to engage customers while purchasing online.As an online customer, you can directly interact with the brand using live chat or chatbots.So all your questions will be answered by a real human or AI-assisted bot while you are browsing through the site.Conversational commerce provides great amount of convenience and personalization while making online purchases.A simple click on the chat button provides a way to interact immediately during the shopping process.This functionality has shown to increase conversion rate and overall business revenue.
You can also implement voice recognition technology, which will allow your consumers to search your site using a voice-based query that has been directed to a virtual assist. So instead of typing, your customers have to only speak to make online purchases. Personal assistants such as Siri, Alexa and Google Assistant have now made voice-driven shopping a reality.

Improve your Ecommerce UX
Improving your ecommerce UX is the best thing you can do for your online shoppers. It is a critical step to making your Ecommerce platform successful. In order to enhance user experience, make sure the checkout process is as simple as possible. Also, your consumers should be able to easily find products on your site. So incorporate easy search options that simplify the process of discovering products on your site. From easy navigation to a consistent UI and UX at all times, your ecommerce store should offer everything to provide an exceptional user experience.

Provide a Responsive Web Design
Having a responsive web design is critical to improve ecommerce experience. According to a recent ecommerce mobile statistics, almost 40% of all online shopping during the 2018 were made using a smartphone. Your e-commerce solution looking clunky and hard to use on smartphones, tablets etc. will drive your mobile shoppers away, leading to dip in sales. With increasing usage of mobile devices to visit ecommerce sites, it is necessary that your offer a responsive website experience for your customers.

Don’t Force Visitors to Register Before Buying
This is one of the most important Tips to improve ecommerce platform. According to a recent study, 30% of customers are not interested in completing the purchasing process, after realizing they have to register first. This clearly suggests that compelling a visitor to register can lead to loss of sale. It is a known fact that visitors dislike registration, hence forcing unwanted registration will drive customers away. So, registration should always be optional and moreover offer guest checkout to simplify the buying process.