An Enjoyable Buying Experience
Online shopping is popular mainly because ecommerce stores make it extremely convenient to order online.
Let's say you have an Ink cartridge online store. Now if consumers visit your store and feel that the online shopping experience is not easy, expect slow business growth.
Complex checkout process or a website designed with poor navigation features can make it difficult to order products from your store.
It goes without saying that offering a great shopping experience is critical to boost conversions. So make sure buying at your store is an awesome experience. Keep the checkout process as simple as possible.
Ability to quickly place orders is the key to converting prospects into sales. So ensure that your consumers can quickly find what they are looking for and moreover provide a fast checkout option to improve the user experience.
On the whole, a simple and easy way to use a store can play a crucial role in the growth of your business.
Streamlined Purchasing Experience
If you are dealing with B2B customers, you cannot display the same product catalog for all customers.
Let's assume you wish to Sell servers online. Now in a B2B environment, it is imperative that you provide a customer-specific catalog and pricing.
Also your store should have all the features that makes B2B shopping easy and convenient. Moreover, your ecommerce store should be PunchOut-enabled which will allow your B2B customers to place orders from within their procurement system.
PunchOut protocol has shown to simplify the B2B purchasing process, hence offering this protocol can work wonders for your business.
High Quality Photos
Do you want potential buyers to choose your ecommerce store over your competitors? If yes, invest your time in creating high quality product photos.
In online shopping, customers cannot touch the products physically. They completely rely on images to know the details of the product.
High resolution images with zoom feature will allow visitors to get a closer view of your products.
Studies have also shown that top-quality photos on your online store stimulates an urge to purchase.
Say, you have a School supply store online. You are unlikely to get any business if your store doesn't have high quality photos of various school supplies such as pens, pencils, school bags, rulers, sharpeners, lunch boxes, etc.
It is rightly said that high quality photos can make or break your online business. Displaying high resolution images has the potential to turn casual website visitors to loyal customers.
High quality photos increase customer engagement, which automatically translates into sales. So if you want to boost your brand presence and motivate online consumers to make a purchase, make sure to use engaging product images.
All in all, product photos that appear professional invite more sales and increase conversions.

Apart from images, consider adding product videos on your ecommerce store. Say you plan to Sell electronics online. Creating engaging marketing videos of consumer electronics such as refrigerators, LCD TVs, washing machines, etc., can definitely help to increase online sales.